Heart of CCR Message From The CEO News

Happy World Tourism Day From Crown & Champa Resorts | #WTD2019

September 27, 2019

From its humble beginnings in 1972, with only two resorts, the tourism industry in the Maldives has grown in leaps and bounds. Now, with every new opening, we are seeing innovative solutions and extraordinary experiences that push the envelope of hospitality. September marks the day when World Tourism Day is celebrated. This year, the theme is ‘Tourism and Jobs: A Better Future For All’.

Globally, the tourism sector is a significant source of employment, accounting for one in ten jobs, due to the labour-intensive nature of tourism. Tourism is also a major driver of global economic growth. This rings true for the Maldives, with tourism contributing to 23% of the country’s GDP. The World Bank predicts that tourism will continue to be the main driver of economic growth for the Maldives.

As we reflect on the role that the tourism industry plays, we are also considering how Crown & Champa Resorts contributes to the sector. Specifically, the quality of jobs we are creating and how inclusive we are in that process. With over 3,000 team members in our employ and more job opportunities becoming available due to our expanding property portfolio, we are continuing to empower more people by offering competitive salaries and a variety of benefits.

With the growth of the tourism industry, now more than ever, we are conscious of sustainable tourism. Beyond the environmental-friendly measures we have implemented across all our properties, we regularly take part in awareness campaigns. Most recently, our properties organised World Clean Up Day activities and rallied the support of guests and team members in cleaning up neighbouring islands.

Crown & Champa Resorts remains committed to creating livelihoods and taking care of this beautiful country we operate in.

We are grateful to you for choosing Crown & Champa Resorts as your preferred choice in the Maldives. We look forward to welcoming you to our properties in the coming days.


Martin Vossen

Chief Executive Officer

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