Monthly Archives

July 2018

Secrets to Success

Secrets to Successful Sales & Marketing in the Maldives

July 25, 2018

Ahmed Shaheen, Director of Sales & Marketing for award-winning Crown & Champa Resorts (‘CCR’) has been with the company for over 23 years and offers insightful secrets to success in the Sales & Marketing arena of the Maldives.

 

From Market Trends, Sales Strategies and Marketing Plans to Sales Calls, International Trade Shows and Lead Generation, Sales & Marketing is an essential department in the Hospitality Industry, which is visible in multiple stages of the Guests’ Journey between initial knowledge of a destination, to the checkout and aftersales experience.

 

Year after year, CCR continues to grow as leading Resort & Hotel brand in the Maldives, which currently manages a total of 8 properties with several new developments underway. The Sales & Marketing Department ensures that each Resort and Hotel individually, as well as a part of the renowned group, is well represented across all Markets and platforms among our partners, Travel Agents and Tour Operators.

 

Born and raised in Maldives, Shaheen holds a Higher Diploma in Hospitality Management from Taylor’s College in Malaysia and has climbed the ladder from a young age with experience in various departments of the hospitality industry. He has grown in his career with CCR during the past 23 years focusing on Accounts, Operations, Sales & Marketing and currently now taking lead of the Sales & Marketing team representing the entire award-winning Group.

 

Travel and Hospitality in the Maldives is a rapidly changing environment and an industry where one has to focus to stay ahead of the market. CCR’s diverse and experienced Sales & Marketing team sets the Group apart. Shaheen adds that, ‘each member in the team contributes valuable experience and knowledge to our sales strategies in order to keep up with the new trends of each market in the world and the destination itself.”

 

In his advise to Sales & Marketing professionals on setting a successful sales strategy, Shaheen lists the follow key points:

 

  1. Listen to your sources and evaluate their statements, concerns, suggestions and opinions.
  2. Discuss with your team of experts and evaluate the same.
  3. Use the contributions to implement a customized strategy.

 

“By listening to our valued partners all around the world, we focus on evolving our brand and creating new trends for our partners to join us on our journey of new and fresh offerings.”

 

International Trade Fairs are a great way for Sales & Marketing professionals to foster Business-to-Business (B2B) partnerships, including some of the World’s leading travel events like ITB Berlin and the World Travel Market. At such events, Shaheen estimates that the team manages an average of 70 meetings including Tour Operator functions and networking events.

 

“A typical day at a trade show for our team includes a combination of meetings to acquire, developing and retain partners. With each partner, we actively solicit discussions on how we can improve, as well as plan and strategize how to keep up with the market trends and empower these relationships.”

 

The goal, to ensure that Crown & Champa Resorts remains the best partner in the Maldives, is intrinsically linked to the Group’s vision, as well as the mission to exceed all expectations, whether from behind-the-scenes, as with Sales & Marketing efforts, harnessing valuable feedback from partnerships or improving the overall guest experience.

 

Learn more about Sales & Marketing efforts in the Travel and Hospitality Industry. Read the 5 little known facts and the link between these efforts and the guest experience.

News

8 Must-Try Bucket List Experiences for Group Travels to the Maldives

July 6, 2018
Bucket List: Group Travel

Travel companions can be loved ones, partners, family, friends or even a combination of all. Making plans to travel as a group of friends and family can be tedious all around, from varying tastes and preferences down to the different ideas of the perfect holiday. Crown & Champa Resorts’ collection of award-winning Resorts in the Maldives offers the unique opportunity to fine-tune your holiday and cater to a wide range of experiences.

 

Read our 8 must-try bucket list experiences for group travel, whether you’re an adventure-seeker or simply enjoy relaxing on the idyllic white, soft sandy beaches of the Maldives Islands.

 

Hurawalhi Snorkeling

Photographs by Steve, diving instructor.

 

  1. Fluoro Snorkeling

Also known as fluorescent snorkeling, Fluoro Snorkeling is one of Hurawalhi Island Resort’s Bucket List experiences, where you can expect to see the reef in a whole new light using specialised equipment such as the yellow mask filter and a blue light torch available at the ProDivers Center. From fluorescing anemones, shrimps and feather stars to brain corals and certain fish species, the reef and many of its critters glow in stunning neon-bright colors at night.

 

  1. Luxury Sailing

At Komandoo Island Resort & Spa, join a Sailing Excursion and spend a day on the surreal waters of Lhaviyani Atoll. Cruise through calm waters and turquoise lagoons whilst discovering untouched reefs with abundant marine life. One of the highlights of the trip is the notorious shipwreck at Felivaru. The talented chef will prepare an extravagant lunch on-board whilst anchoring in the lagoon of an uninhabited island. After lunch explore the beach and if you are lucky, grab the chance to swim with mantas and the famous turtles of the Atoll.

 

Kuredu White Night Party

Kuredu White Night Party

 

  1. Party on an Island

Dance the night away at Kuredu Island Resort & Spa’s White Night Party and experience the true tropical Island feeling. “No shoes, no news” is the motto, where you can enjoy dancing on the soft white sand along to the latest by our renowned DJ. Guests, first time visits and repeaters alike consider this event a must-try while on the Island. Don’t forget to bring your all-white attire.

 

  1. Wine Tasting

Ruhgandu is a unique Wine Lounge at Mirihi Island Resort, which offers you the chance to explore around 300 of the best wine and Champagnes on the Island, selected rarities from all over the world. Spend the evening in the 6-seater table and enjoy light-hearted conversations with friends and family over wine specialties in the cool and relaxing atmosphere of the Resort.

 

Mirihi Wine Lounge

Mirihi Wine Lounge

 

  1. Island Hopping

Take the group out to explore more than one Island in the Maldives while on holiday at Meeru Island Resort & Spa. Visit 3 on an Island Hopping Excursion, including a typical local fishing island, a resort island and a shopping island. You will enjoy a delectable BBQ lunch in a Local Island and have time to snorkel and swim. Don’t forget to bring US$ cash along to shop for locally made and handcrafted souvenirs to take back home with you.

 

  1. Cruising at Sunset

Sail across the stunning Indian Ocean at sunset and enjoy breathtaking views of the crimson sky at Veligandu Island Resort & Spa. The Sunset ‘Punch’ Lucky Dolphin Cruise departs in the late afternoon on a traditional Dhoni, sailing through the North Ari Atoll of the Maldives and offering you the chance to photograph a beautiful tropical sunset with a glass of special punch in hand. If you’re lucky, you’ll get to watch the dolphins play!

 

Veligandu Sunset Cruise

Veligandu Sunset Cruise

 

  1. Discover the Marine Life

Vilamendhoo Island Resort & Spa’s Ocean Discovery Full-Day Excursion is a must for all snorkeling enthusiasts! This full day excursion will take you to the 2 most famous snorkeling spots in the Maldives: Manta Point and Whale Shark Point (not guaranteed to spot them on every excursion). To top off your snorkeling experience, you will also visit popular reefs in this area to see as many different sea creatures in one day and enjoy a delicious lunch on board.

 

  1. Local Guided Tours

For a local experience like no other, book a Sightseeing Excursion around Male’ City, the Capital of the Maldives, with Champa Central Hotel. The modern and centrally located hotel provides a prime location for you to explore the popular tourist attractions with your own guide, including the National Museum on Chandhanee Magu and the Old Friday Mosque on Medhuziyaarai Magu. The Artificial Beach is just 500 meters from the Hotel.

 

Choose the best collection of Resorts in the Maldives and tailor your group travel experience and unforgettable holiday in tropical paradise!

 

Visit www.crownandchamparesorts.com